Web rules: a few examples

The writing and editing rules for the web are now clear to you… but nothing beats a good example. Please find below an overview of best practices.

Short articles: an example

Short articles are limited to 3 paragraphs (about 200 words) and carefully edited: use of different media (photo, gallery, video), subheadings every 2 paragraphs to make articles easier to read.

Medium length articles: an example

Medium length articles – about 500 words or 6-7 paragraphs – should be properly edited to facilitate readibility: teaser a the beginning, small « chunks » of text, subheadings every 2 paragraphs.

Full-length articles: an example

Full-length articles – about 700-800 words – should be carefully edited and present information with a variety of media of differents types and formats.

Referencing an image: an example

Each media should be properly referenced, i.e. optimized for search engines (SEO). When it comes to images, precise information should be added to the appropriate fields.

Using a photo gallery: an example

Photo galleries are an interesting solution as they provide an original, horizontal and easily readable layout for pictures.

Using a video: an example

A video document can enrich the written content of a topic or can also be presented on its own with the necessary eiting (title, teaser).